Direct Marketing is one of the most powerful strategies you can utilise to find new customers and grow value within your existing customer-base. Personalised, integrated, multi-channel communications are a compelling marketing tool. Applied correctly, they realise outstanding conversion rates, reduce the cost-to-acquire and provide a significant return on your marketing investment. You know your customers and products - FST understands customer communications.

Your business needs new customers, but how do you find them? And at what cost? Infinity communication solutions and client tools allow you to take control of your acquisition processes.

Campaign Strategy

Realising the potential of your marketing strategy depends on knowledge and execution. FST provide full consultancy services to ensure that Infinity data methodologies deliver a robust campaign design, incorporating unique content and delivery strategies.

Personalisation

Our progressive data services, incorporating enrichment, cleansing and database storage ensure as many customers as possible become viable sales prospects. Our consultancy will enable you to review the product, target, message, outbound delivery & response management and assists campaign owners to achieve measurable goals. Truly personalised print & email marketing - at document and pack level - will realise this customer interest.

Multi-channel Delivery

Making it simple for customers to respond is pivotal. Electronic channels dramatically decrease response time whilst pre-personalised application forms encourage a quicker response. Customer inertia can be reduced with reminder or "chaser" communications. Infinity's electronic reply channels, such as SMS, email and web are implemented at a fraction of the cost of traditional print and with no postage costs incurred, the cost-to-acquire is significantly reduced.

Reporting & Analysis

Knowing how your customers are behaving is made transparent with Infinity. As the campaign is delivered and your customers react, our online reporting shows you the response: who they are, where they are, how and when they choose to take up the offer - giving you measurable results in a few simple clicks.

Infinity eliminates the guesswork - planning your next campaign becomes easier and faster.

Profiling & Lead Generation

Understanding customer behaviour is the key to successful selling. Infinity provides a range of software and data services for customer profiling, giving you the insight you need to deliver your marketing communications. Data analysis, enhancement, modifiable business rules - just a few of the tools Infinity has to support you in the selection of the most profitable customer prospects.

Communication Channel Management

Marketing strategies and direct marketing campaigns can be strengthened by the use of different communication channels. The addition of an acknowledgement email to respondents cements their loyalty - a chaser communication increases return. Print, email, SMS & web - utilise multiple channels and reduce the cost to acquire.

IFA Marketing

The IFA community is one of the most valued sales channels for financial products. Empower them to offer their clients your portfolio of products. Infinity offers the provision of easy-to-use web tools and access to superior client profile data. Financial advisers retain ownership of the customer relationship but can facilitate greater sales opportunities for you.

Campaign Management

The success of any campaign must be understood, refined and enhanced. With Campaign Manager and Performance Portal you take control of your process. Designed by marketing professionals to keep you in control, online and real-time, all aspects of the campaign are measured and reported, allowing you to implement more effective future strategies.