We help our clients exploit the opportunities the latest technology can offer, ensuring delivery of real business advantage through new channels and communication strategies. Our Integrated Direct Marketing solutions can deliver the most complex campaign across a range of media, allowing you to test which combination generates the best response. You can manage the entire process online, allowing the campaign to be amended in real time. It's a smarter way to engage with the customer allowing you to connect, control and compete more effectively.

the development process...

Designed to bring together all aspects of your strategy within a single view, Integrated Direct Marketing is a blend of business services and managed software that gives you greater control over your campaigns. The various stages of the process allow you to create and control a one-to-one dialogue with your customer, giving you the power to convert far higher sales volumes at a much lower cost.

The multi-channel approach...

Data - FST's data services, incorporating enrichment, cleansing and storage ensures as many prospects as possible become customers.

Profiling - We will help you create personalised print, mobile and email campaigns, where each customer receives the right offer at the right time.

Composition - Our dedicated team of developers create a wide variety of documents and pack variations for print, email, mobile and web applications.

Rules - Your campaign is driven by a set of business rules that ensure the list, the offer, the timing, the channels and many other factors are exactly right.

Test & Learn - Pilot multiple test campaigns to a sample of prospects, measuring the effect of various content and channel options. Use this valuable insight to ensure greater returns from your main campaign.

Response - FST can process a wide variety of inbound responses. Implemented at a fraction of the cost of traditional methods, electronic channels dramatically reduce response times.

Analyse & Enhance - FST's Campagin Management software can analyse all customer responses (and non-responses) giving you insight into your campaign's effectiveness and the ability to alter your strategy in real-time.

Broadcast - FST's intelligent campaign solutions can ensure the delivery of your campaign across multiple channels with a wide variety of content options to deliver a truly personalised customer offer.

Channels - Print, email, mobile & web - utilise a combination of the various channels to generate the highest possible response rate and reduce delivery costs.

Chasers - Follow-up your campaign with a chaser communication to increase the customer response, or alternatively send an acknowledgement message to respondents to show you value their business.