Most businesses are currently focused on building more profitable customer relationships while also reducing the costs associated with servicing each account. In a typical monthly invoice or statement run, as much as 60-70% of the production cost is spent on postage. When compared to the cost of electronic delivery, the benefit of migrating to new channels becomes clear.

Until now, migrating your customer communications to electronic channels required significant change to the document workflow. But with FST's Infinity platform, brands can now unlock the value contained in their paper-based communications without changing any processes.

Infinity can accept any data or document format - including your existing print files - and convert the content for delivery by a variety of new output channels. Marketing and transactional communications can now be produced as: email, PDF, web portal, mobile messages AND printed documents.

the migration process...

Infinity provides a simple solution for transforming your existing print processes to new multi-channel delivery. Rather than spend time and money re-engineering your existing workflow, Infinity allows you to use your current data and print files to deliver across email, web, PDF, mobile and print. All of this is underpinned by a suite of management tools that give you complete visibility and control of the process.

The solution begins with the importing and manipulation of your document styles and customer data. This leads to the production of numerous multi-channel templates for the delivery of both print and electronic messages. The outbound process culminates in the seamless blend of the customer data with new multi-channel templates to produce highly personalised communications.

Infinity can also manage your inbound customer communications, with document scanning, web-portals and mobile gateways deployed to capture your customer?s response. This two-way interaction allows you to build a more meaningful and responsive customer engagement, with the entire process tracked with real-time reporting and analysis tools designed to give you complete control.