FST can undertake all aspects of your direct mail campaign, from manipulating the data, personalising the content and delivering across multiple channels to analysing and reporting the customer response. This flexibility allows us to develop exactly the right mix of services your campaign demands. Every aspect is controlled, measured and reported to ensure you have complete visibility of progress and the campaigns successful delivery is assured.

the fst process...

data

We combine knowledge of your business with our specialist data skills to cleanse, enhance and integrate, we build campaigns that target your customers down to an audience of one. This allows us to create a detailed profile of each customer, making every communication - irrespective of channel - unique in terms of content, relevance and timing.

personalisation

FST can create highly personalised messages for even the most complex print and e-delivery channels. Our advanced production facilities can generate up to 500,000 packs per day, in addition to millions of mobile and e-mail communications. FST's wide range of print options and a unique blend of multi-channel solutions guarantee your campaigns will succeed.

collation

FST's dynamic collation processes allow us to execute the most complex of marketing packs. Whether machine or hand fulfilled, each pack can be barcoded for effective tracking and response handling with 100% dispatch guaranteed. We work with all the major mail delivery companies, to give you access to the highest quality of service at the most competitive prices.

response

Our response handling services give you complete visibility of the success of your campaigns. In addition to scanning your inbound paper responses, we offer a host of electronic response channels. Deployed at a fraction of the cost of traditional methods and offering customer ease of access, these channels decrease response times and reduce your overall cost-to-acquire.

management

We can manage all aspects of the print requirement; our complete in-house service relieves you of the burden of coordinating many different suppliers and materials. Our commercial team will negotiate on your behalf, leveraging our existing supplier relationships to gain better cost savings for your business.